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Get a website for your club and use it as a
money-generating, dues replacement, business tool.
TRIGGER WARNING! This subject is controversial and may cause hurt feelings, or even anger.
Here's an idea for any type of club: Stop donating your valuable content to Facebook and post it on your own website. That's right, Facebook is not your website. If you still need to do so, get a stand-alone website for your club. It can be a simple static site, like mine, or a database-driven Content Management System, such as WordPress. Websites are cheap these days.
Write something related to your club every day. A simple paragraph will do. More is better, but a paragraph is fine. Each club member should be required to contribute a paragraph or two each month detailing their club-related activities. Their paragraph is their club dues. Post a link to those updated website pages on your social media accounts.
If you do this, you'll soon have a website loaded with information that your members can benefit from, and your club can cash in on by adding advertising (Google Adsense, Amazon, etc.), or even local business ads, to the website. Why not? You've been donating valuable content (keywords) to Facebook, where the owners get richer with every word. Keep that cash in your club. You can pay your members dividends instead of charging them dues. Of course, buying products for your club is an option. With regular content submissions by members, you'll soon have enough content that makes more money than you would make by charging dues. Too commercial, you say? Everything about most clubs is commercial, or there would be no club-related proucts to buy.Resist the temptation to do these two things found on almost every club website:(1) create a links page, and (2) post links on your club website to your social media sites. Why? Your job as a webmaster is to attract visitors to your website and keep them engaged. You want visitors to read your content and click on your advertising. A visitor to your website leaving for (whatever sites you link to) is of no value to you or your club. If someone can't find the (enter linked website here), they need to go back to bed. I know this is a shocking idea to many clubs.
Now, about those social media accounts. It is the job of social media to get people to your website. It is not the job of your website to get people to your social media accounts. If someone is on your website, your mission is accomplished. You should be helping your club, not Mark Zuckerberg or Elon Musk. Hold on to your visitors unless you're sending them to a site that pays your club to do so.
I've been known for more "wacky" ideas than the average person, and this is probably just another one of those ideas. I'm absolutely okay with a wacky verdict. My job is to create content. And this report is just another page of content. As always, you do what works for you.
KHT 0496